Universidad Iberoamericana Tijuana Biblioteca Loyola

Doing business in emerging markets /

Cavusgil, S. Tamer.

Doing business in emerging markets / S. Tamer Cavusgil, Pervez N. Ghauri and Ayse Akcal. - 2nd ed. - Los Angeles ; SAGE, 2013. - xx, 394 pages : illustrations ; 24 cm.

Includes bibliographical references (p. [353]-387) and index.



9781849201537 (hbk.) 9781849201544 (pbk.)




International business enterprises.
Export marketing.
Negotiation in business.
Empresas internacionales
Mercado de exportación
Negociación empresarial

HD 62.4 / C38 2013

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