#Efecto Mezcal : (Registro nro. 28282)

Detalles MARC
000 -LEADER
fixed length control field	nam a22 7a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	MX-MxUI
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20171110140313.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	171103s2010 mx a\|\|\|\| \|\|\|\| 00\| 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9786079121006
040 ## - CATALOGING SOURCE
Language of cataloging	spa
Transcribing agency	MX-MxUI
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title	spa
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	TP 607.M4
Item number	B84 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Buenfil, Daniela, autor.
Relator term	autor.
245 10 - TITLE STATEMENT
Title	#Efecto Mezcal :
Remainder of title	múltiples velocidades del consumidor mexicano y su relación con las marcas /
Statement of responsibility, etc	Daniela Buenfil & Javier Otaduy ; prólogo de Gabriela de la Riva
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	México :
Name of publisher, distributor, etc	De la Riva Group,
Date of publication, distribution, etc	2010.
300 ## - PHYSICAL DESCRIPTION
Extent	228 páginas :
Other physical details	ilustraciones a color ;
Dimensions	14 x 22 cm.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Mezcal
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Comportamiento del consumidor
Geographic subdivision	México
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Comportamiento del consumidor
General subdivision	Aspectos sociales
Geographic subdivision	México
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Productos de marca registrada (Mercadotecnia)
Geographic subdivision	México
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Otaduy, Javier,
Relator term	autor
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Riva, Gabriela de la,
Relator term	prologuista
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Libro

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
		Library of Congress Classification			Acervo general	Biblioteca Loyola (Tijuana)	Biblioteca Loyola (Tijuana)	Sala principal	03/11/2017		TP 607.M4 B84 2010	050783	03/11/2017	ej.1	03/11/2017	Libro