Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01314nam a2200325 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MX-MxUI |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20231215105452.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160829t20172016sp a rb 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788425228940 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
ERH |
| Language of cataloging |
spa |
| Transcribing agency |
MX-MxUI |
| Modifying agency |
UIASF |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| Language code of original and/or intermediate translations of text |
eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
BF 637.P4 |
| Item number |
A5318 2016 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Andrews, Marc |
| Relator term |
autor |
| 9 (RLIN) |
14130 |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
<a href="Hidden persuasion. 33 psychological influence techniques in advertising.">Hidden persuasion. 33 psychological influence techniques in advertising.</a> |
| Language of a work |
Español |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Persuasión : |
| Remainder of title |
33 técnicas publicitarias de influencia psicológica / |
| Statement of responsibility, etc |
Andrews, Van Leeuwen & Van Baaren ; traducción: Álvaro Marcos. |
| 246 10 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
33 técnicas publicitarias de influencia psicológica |
| 246 12 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Treinta y tres técnicas publicitarias de influencia psicológica |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1a. edición, 2a. tirada, 2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
191 páginas : |
| Other physical details |
ilustraciones color ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Incluye referencias bibliográficas (páginas 182-191). |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Persuasión (Psicología) |
| 9 (RLIN) |
14131 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Influencia (Psicología) |
| 9 (RLIN) |
14132 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Publicidad |
| 9 (RLIN) |
27 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Comportamiento del consumidor |
| 9 (RLIN) |
4036 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Leeuwen, Mattheis van |
| Relator term |
autor |
| 9 (RLIN) |
14133 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baaren, Rickert Bart van, |
| Dates associated with a name |
1975- |
| Relator term |
autor |
| 9 (RLIN) |
14134 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Marcos, Álvaro |
| Relator term |
traductor |
| 9 (RLIN) |
14135 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
01 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Libro |
| Koha issues (borrowed), all copies |
6 |
