Imagen corporativa : (Registro nro. 28754)

Detalles MARC
000 -LEADER
fixed length control field	00856nam a22002537a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	MX-MxUI
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20180815112739.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field	ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180516s20132008mx a\|\|\|\| \|\|\|\| 00\| 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789682484278
040 ## - CATALOGING SOURCE
Language of cataloging	spa
Transcribing agency	MX-MxUI
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HD 59.2
Item number	L55 2013
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Limón Peña, Moisés,
Relator term	autor.
245 10 - TITLE STATEMENT
Title	Imagen corporativa :
Remainder of title	estrategia organizacional de comunicación global /
Statement of responsibility, etc	Moisés Limón Peña
250 ## - EDITION STATEMENT
Edition statement	Primera edición, reimpresión 2013
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	México :
Name of publisher, distributor, etc	Editorial Trillas,
Date of publication, distribution, etc	2013, c2008.
300 ## - PHYSICAL DESCRIPTION
Extent	1532 páginas :
Other physical details	ilustraciones ;
Dimensions	23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Incluye bibliografía : p. 145-147 e índice
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name	Licenciatura en Comunicación
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Imagen corporativa
9 (RLIN)	7027
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Publicidad
9 (RLIN)	27
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Publicidad
General subdivision	Aspectos psicológicos
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Libro
Koha issues (borrowed), all copies	1

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Date checked out	Copy number	Price effective from	Koha item type
		Library of Congress Classification			Acervo general	Biblioteca Loyola (Tijuana)	Biblioteca Loyola (Tijuana)	16/05/2018	1	HD 59.2 L55 2013	053252	28/08/2018	15/08/2018	ej.1	16/05/2018	Libro