Marketing management (Registro nro. 5350)
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000 -LEADER | |
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fixed length control field | 00479nam a2200157 a 4500 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF 5415.13 |
Item number | T855 1990 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 002421700X |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Tull, Donald S. |
245 ## - TITLE STATEMENT | |
Title | Marketing management |
Statement of responsibility, etc | / Donald S. Tull ; j. author Lynn R. Kahle |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New York |
Name of publisher, distributor, etc | : Macmillan |
Date of publication, distribution, etc | , 1990 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xviii, 779 p. |
Dimensions | ; 27 cm |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
Title | The macmillan series in marketing |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Incluye índice |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Mercadotecnia |
General subdivision | - Administración |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Kahle, Lynn |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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Acervo general | Biblioteca Loyola (Tijuana) | Biblioteca Loyola (Tijuana) | Sala principal | 21/02/2011 | HF 5415.13T855 1990 | 022764 | 08/04/2011 | ej.1 | 08/04/2011 | Libro |