Quera, Leon <br/><br/>
Advertising compaigns   : formulation and tactics  
/ Leon Quera 
 - Columbus, Ohio   : Grid  , 1973 
 - xii, 175p.   ; 21 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicidad --- Campaņas 
<br/><br/><label>LC Class. No.: </label>HF 5821  / Q8 1973