Doing business in emerging markets /
S. Tamer Cavusgil, Pervez N. Ghauri and Ayse Akcal.
- 2nd ed.
- Los Angeles ; SAGE, 2013.
- xx, 394 pages : illustrations ; 24 cm.
Includes bibliographical references (p. [353]-387) and index.
9781849201537 (hbk.) 9781849201544 (pbk.)
International business enterprises. Export marketing. Negotiation in business. Empresas internacionales Mercado de exportación Negociación empresarial