Sörensen, Hans Eibe.
Business development : a market-oriented perspective /
Hans Eibe Sörensen.
- Hoboken, N.J. : Wiley, 2014, c2012,
- xi, 553 pages : illlustrations ; 23 cm.
Includes bibliographical references and index.
9780470683668 (pbk.)
2011046749
Strategic planning.
Marketing--Management.
Planeación estratégica
Mercadotecnia--Administración
HD 30.28 / S627 2014