Sörensen, Hans Eibe.

Business development : a market-oriented perspective / Hans Eibe Sörensen. - Hoboken, N.J. : Wiley, 2014, c2012, - xi, 553 pages : illlustrations ; 23 cm.

Includes bibliographical references and index.



9780470683668 (pbk.)

2011046749


Strategic planning.
Marketing--Management.
Planeación estratégica
Mercadotecnia--Administración

HD 30.28 / S627 2014