Business model generation : a handbook for visionaries, game changers, and challengers /
written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.
- Hoboken, N.J. : John Wiley & Sons, 2010.
- [281] pages : illustrations color. ; 19 x 24 cm.
Bibliografía: p. 276.
9780470876411 (pbk.)
2011280326
Business planning Strategic planning New business enterprises Planeación de negocios Planeación estratégica Nuevas empresas comerciales