Tull, Donald S. Marketing management / Donald S. Tull ; j. author Lynn R. Kahle - New York : Macmillan , 1990 - xviii, 779 p. ; 27 cm - The macmillan series in marketing . Incluye índice ISBN: 002421700X Subjects--Topical Terms: Mercadotecnia --- Administración LC Class. No.: HF 5415.13 / T855 1990