El método Lean Startup: cómo crear empresas de éxito utilizando la innovasión continua / Eric Ries; traducido por Javier San Julián
Tipo de material: TextoIdioma: Español Lenguaje original: Inglés Detalles de publicación: Barcelona : Ediciones Deusto, c2016Edición: 10a edDescripción: 319 p. ; 23 cmISBN:- 9788423409495
- Español The lean startup :how today's entrepreneurs use continuous innovation to create radically successful businesses [Título original]
- 658.1/1
- HD 62.5 R5418 2016
Tipo de ítem | Biblioteca actual | Colección | Signatura | Copia número | Estado | Fecha de vencimiento | Código de barras | Reserva de ítems | |
---|---|---|---|---|---|---|---|---|---|
Libro | Biblioteca Loyola (Tijuana) Sala principal | Acervo general | HD 62.5 R5418 2016 (Navegar estantería(Abre debajo)) | ej.1 | Disponible | 051544 |
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"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"--
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