Vista normal Vista MARC Vista ISBD

Belch, George E.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch y Michael A. Belch - 6th. ed. - Boston : McGraw-Hill, 2004 - xxiv, 773 p. : ill. ; 28 cm. - McGraw-Hill/Irwin Series in Marketing .

Includes bibliographical references : (P. EN1-EN25) and index

ISBN: 0072536764 (Alk)

Subjects--Topical Terms:
Advertising
Comunicación en la mercadotecnia
Promoción de ventas
Publicidad
Communication in marketing
Sales promotion

LC Class. No.: HF 5823 / B45 2004