Universidad Iberoamericana Tijuana Biblioteca Loyola

Business model generation :

Osterwalder, Alexander

Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries. - Hoboken, N.J. : John Wiley & Sons, 2010. - [281] pages : illustrations color. ; 19 x 24 cm.

Bibliografía: p. 276.





9780470876411 (pbk.)

2011280326


Business planning
Strategic planning
New business enterprises
Planeación de negocios
Planeación estratégica
Nuevas empresas comerciales

HD 30.28 / O77 2010

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