Consumer behavior
Berkman, Harold W.
Consumer behavior : concepts and strategies / Harold W. Berkman , Christopher Gilson - 2nd. ed - Boston : Kent , 1981 - xxiii, 483 p. : il. ; 25 cm
Incluye índice
0534009573
Consumidor --- Conducta
Consumidores
HF 5415.3 / B47 1981
Consumer behavior : concepts and strategies / Harold W. Berkman , Christopher Gilson - 2nd. ed - Boston : Kent , 1981 - xxiii, 483 p. : il. ; 25 cm
Incluye índice
0534009573
Consumidor --- Conducta
Consumidores
HF 5415.3 / B47 1981