Planeación estratégica de mercado (Registro nro. 11815)
[ vista simple ]
000 -LEADER | |
---|---|
fixed length control field | 00635nam a2200169 a 4500 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF 5415.13 |
Item number | A2418.1992 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 96826094 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Abell, Derek F. |
245 ## - TITLE STATEMENT | |
Title | Planeación estratégica de mercado |
Remainder of title | : problemas y enfoques analíticos |
Statement of responsibility, etc | / Derek F. Abell, John S.; Hammond; Traducción por Alfredo Díaz Mata |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | México |
Name of publisher, distributor, etc | : CECSA |
Date of publication, distribution, etc | , 1992 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 545 P. |
Other physical details | : il., tablas, gráficas |
Dimensions | ; 23 cm. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Traducción de: Strategic market planning |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Mercadotecnia |
General subdivision | - Dirección |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Mercadotecnia |
General subdivision | - Dirección |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Hammond, John S. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Díaz Mata, Alfredo |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Acervo general | Biblioteca Loyola (Tijuana) | Biblioteca Loyola (Tijuana) | Sala principal | 21/02/2011 | 1 | HF 5415.13A2418.1992 | 032591 | 03/12/2012 | 28/11/2012 | ej.1 | 11/04/2011 | Libro |