Marketing (Registro nro. 15488)

Detalles MARC
000 -LEADER
fixed length control field	00590nam a2200181 a 4500
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 5415
Item number	K 6818.2001
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9702601010
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip.
245 ## - TITLE STATEMENT
Title	Marketing
Statement of responsibility, etc	/ Philip Katler, Gary Armstrong; traducción Roberto Luis Escalona García
250 ## - EDITION STATEMENT
Edition statement	8a.ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	México
Name of publisher, distributor, etc	: Pearson Educación
Date of publication, distribution, etc	, 2001, (c)1999
300 ## - PHYSICAL DESCRIPTION
Extent	XVIII, 120 p. 6b: il.
Dimensions	; 27 cm.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Incluye índice
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Principles of marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Mercadotecnía
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Armstrong, Gary
Relator term	, Coaut
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Escalona García, Roberto Luis
Relator term	, tr.

Existencias
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
				Acervo general	Biblioteca Loyola (Tijuana)	Biblioteca Loyola (Tijuana)	Sala principal	22/02/2011		HF 5415K 6818.2001	036403	11/04/2011	ej.1	11/04/2011	Libro
				Acervo general	Biblioteca Loyola (Tijuana)	Biblioteca Loyola (Tijuana)	Sala principal	22/02/2011		HF 5415K 6818.2001	041325	11/04/2011	ej.2	11/04/2011	Libro