Fundamentación del anuncio publicitario (Registro nro. 16283)

Detalles MARC
000 -LEADER
fixed length control field	00446nam a2200133 a 4500
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HM 263
Item number	B45 2003
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9682468698
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Beltrán y cruces, Raúl E.
245 ## - TITLE STATEMENT
Title	Fundamentación del anuncio publicitario
Remainder of title	: génesis del anuncio
Statement of responsibility, etc	/ Raúl E. Beltrán y cruces
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	México
Name of publisher, distributor, etc	: trillas
Date of publication, distribution, etc	, 2003
300 ## - PHYSICAL DESCRIPTION
Extent	172 p.
Dimensions	; 23 cm.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Incluye índice
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Propaganda comercial
General subdivision	- Aspectos psicológicos

Existencias
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
				Acervo general	Biblioteca Loyola (Tijuana)	Biblioteca Loyola (Tijuana)	Sala principal	22/02/2011		HM 263B45 2003	038605	11/04/2011	ej.1	11/04/2011	Libro