Cómo preparar el exitoso plan de mercadotecnia (Registro nro. 16506)

Detalles MARC
000 -LEADER
fixed length control field	00588nam a2200169 a 4500
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 5415.13
Item number	H5218 1992
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9701000315
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Heibing, Roman G.
245 ## - TITLE STATEMENT
Title	Cómo preparar el exitoso plan de mercadotecnia
Statement of responsibility, etc	/ Roman G. Hiebing, Scott W.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	México
Name of publisher, distributor, etc	: McGraw-Hill
Date of publication, distribution, etc	, 1992
300 ## - PHYSICAL DESCRIPTION
Extent	XVIII, 325 p.
Dimensions	; 27 cm.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Incluye índice
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Traducción de: How to write a successful marketing plan
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Mercadotecnia
General subdivision	- Administración
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Planeación de negocios
General subdivision	- Manuales, etc.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Cooper, Scott W.

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Date checked out	Copy number	Price effective from	Koha item type
		Library of Congress Classification			Acervo general	Biblioteca Loyola (Tijuana)	Biblioteca Loyola (Tijuana)	Sala principal	22/02/2011	3	HF 5415.13H5218 1992	038917	20/10/2014	13/10/2014	ej.1	11/04/2011	Libro