Mercadotecnia (Registro nro. 17008)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00594nam a2200193 a 4500 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | K68 1996 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9688805904 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Mercadotecnia |
| Statement of responsibility, etc | / Philip Kotler, Gary Armstrong; traducción Pilar Mascaró Sacristán |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6a.ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | México |
| Name of publisher, distributor, etc | : Prentice-Hall Hispanoamericana |
| Date of publication, distribution, etc | , 1996c, 1994 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 826p. |
| Dimensions | ; 28 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Incluye índice |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Principles of marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mercadotecnia |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| Relator term | , coaut |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mascaró Sacristán, Pilar |
| Relator term | , tr. |
| 942 00 - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Total Renewals | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Acervo general | Biblioteca Loyola (Tijuana) | Biblioteca Loyola (Tijuana) | Sala principal | 22/02/2011 | HF 5415K68 1996 | 040914 | 11/04/2011 | ej.1 | 11/04/2011 | Libro | |||||||
| Acervo general | Biblioteca Loyola (Tijuana) | Biblioteca Loyola (Tijuana) | Sala principal | 22/02/2011 | HF 5415K68 1996 | 041238 | 11/04/2011 | ej.2 | 11/04/2011 | Libro | |||||||
| Acervo general | Biblioteca Loyola (Tijuana) | Biblioteca Loyola (Tijuana) | Sala principal | 22/02/2011 | 3 | HF 5415K68 1996 | 036377 | 16/02/2016 | ej.3 | 11/04/2011 | Libro | 2 | 16/02/2016 | ||||
| Acervo general | Biblioteca Loyola (Tijuana) | Biblioteca Loyola (Tijuana) | Sala principal | 22/02/2011 | HF 5415K68 1996 | 039936 | 11/04/2011 | ej.4 | 11/04/2011 | Libro |
