Marketing internacional (Registro nro. 19470)

Detalles MARC
000 -LEADER
fixed length control field	00737nam a2200193 a 4500
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 1009.5
Item number	C9 2002
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9702602610
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Czinkota, Michael R.
245 ## - TITLE STATEMENT
Title	Marketing internacional
Statement of responsibility, etc	/ Michael R. Czinkota, Ilkka A. Ronkainen; traducción Frank Witman Piersol
250 ## - EDITION STATEMENT
Edition statement	6a. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	México
Name of publisher, distributor, etc	: Pearson Educación
Date of publication, distribution, etc	, 2002
300 ## - PHYSICAL DESCRIPTION
Extent	xxxiii, 665 p.
Other physical details	: il., mapas
Dimensions	; 27 cm + 1 disco óptico láser para computadora (4 3/4 in.)
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Incluye índice
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Traducción de: International marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Comercio internacional
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Exportaciones
General subdivision	- Mercadotecnia
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Ronkainen, Ilkka A.
Relator term	, coaut.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Piersol, Frank Witman
Relator term	, tr.

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Date checked out	Copy number	Price effective from	Koha item type
		Library of Congress Classification			Acervo general	Biblioteca Loyola (Tijuana)	Biblioteca Loyola (Tijuana)	Sala principal	22/02/2011	1	HF 1009.5C9 2002	046628	06/06/2013	06/06/2013	ej.1	11/04/2011	Libro