Administración estratégica de marca branding / (Registro nro. 24200)

Detalles MARC
000 -LEADER
fixed length control field	01107nam a22002777a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	MX-MxUI
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20170424190104.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	121212s2008 m ado \|r\|\|\|\| 001\|0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789702612841
040 ## - CATALOGING SOURCE
Transcribing agency	MX-MxUI
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title	SPA
Language code of original and/or intermediate translations of text	ENG
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HD 69 .B7 K4518 2008
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Keller, Kevin Lane
9 (RLIN)	7465
240 10 - UNIFORM TITLE
Uniform title	<a href="Strategic brand management. 3rd. ed. [Título original]. Español ">Strategic brand management. 3rd. ed. [Título original]. Español </a>
245 10 - TITLE STATEMENT
Title	Administración estratégica de marca branding /
Statement of responsibility, etc	Kevin Lane Keller; traducción Erika Montserrat Jaassi Hernand Borneville; revisión técnica Roberto Garza-Castillón Cantú, Carlos Mondragón
250 ## - EDITION STATEMENT
Edition statement	3a. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	México :
Name of publisher, distributor, etc	Pearson Educación ,
Date of publication, distribution, etc	2008
300 ## - PHYSICAL DESCRIPTION
Extent	xxi, 692 p. :
Other physical details	il., diagrámas, fotos ;
Dimensions	27 cm
500 ## - GENERAL NOTE
General note	Incluye índice
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Incluye referencias bibliográficas
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Productos de nombre comercial
General subdivision	Administración
9 (RLIN)	7466
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Jaasso Hernand Borneville, Erika Montserrat, tr.
9 (RLIN)	7467
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Garza Castillón-Cantú, Roberto
9 (RLIN)	7468
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Mondragón, Carlos
9 (RLIN)	7469
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Libro
Koha issues (borrowed), all copies	10

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Total Renewals	Full call number	Barcode	Date last seen	Date checked out	Copy number	Price effective from	Koha item type
		Library of Congress Classification			Acervo general	Biblioteca Loyola (Tijuana)	Biblioteca Loyola (Tijuana)	Sala principal	12/12/2012	10	13	HD 69 .B7 K4518 2008	048745	08/05/2017	24/04/2017	ej.1	12/12/2012	Libro