Marketing internacional de lugares y destinos : (Registro nro. 24203)

Detalles MARC
000 -LEADER
fixed length control field	01132nam a22003017a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	MX-MxUI
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20140513180849.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	121212s2007 m aj \|r\|\|\|\| 001\|0 s d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789702608523
040 ## - CATALOGING SOURCE
Transcribing agency	MX-MxUI
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title	SPA
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 1416 M3718 2007
245 00 - TITLE STATEMENT
Title	Marketing internacional de lugares y destinos :
Remainder of title	estrategias para la atracción de clientes y negocios en Latinoamerica /
Statement of responsibility, etc	Philip Kotler, David Gertner, Irving Rein, Donald Haider; traducción Víctor Campos Olguín; revisión técnica Matthew G. Whitehouse
250 ## - EDITION STATEMENT
Edition statement	1a. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	México :
Name of publisher, distributor, etc	Pearson Educación ,
Date of publication, distribution, etc	2007
300 ## - PHYSICAL DESCRIPTION
Extent	xii, 380 p. :
Other physical details	il., tablas ;
Dimensions	23 cm
500 ## - GENERAL NOTE
General note	Incluye índice
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Incluye referencias bibliográficas :p. [355]-372
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Mercadotecnia
9 (RLIN)	23
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Mercadotecnia de exportación
9 (RLIN)	7481
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Kotler, Philip
9 (RLIN)	6560
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Gertner, David
9 (RLIN)	7482
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Rein, Irving
9 (RLIN)	7483
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Haider, Donald
9 (RLIN)	7484
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Campos Olguín, Víctor, tr.
9 (RLIN)	7314
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Whitehouse, Matthew G.
9 (RLIN)	7485
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Libro

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
		Library of Congress Classification			Acervo general	Biblioteca Loyola (Tijuana)	Biblioteca Loyola (Tijuana)	Sala principal	12/12/2012		HF 1416 M3718 2007	048738	12/12/2012	ej.1	12/12/2012	Libro