El concepto de mercadotecnia como proceso de la comunicación, en la industria radiofónica que transmite la banda de frecuencia modular desde Tijuana, B.C año 2001. Estudio de caso: (Registro nro. 24346)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00864nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MX-MxUI |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140513180903.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130212t2002 mx ||||| |||| 00| 0 spa d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MX-MxUI |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | XN4 B 2002 2 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Paver Aguilar, Victor |
| 9 (RLIN) | 8164 |
| 245 13 - TITLE STATEMENT | |
| Title | El concepto de mercadotecnia como proceso de la comunicación, en la industria radiofónica que transmite la banda de frecuencia modular desde Tijuana, B.C año 2001. Estudio de caso: |
| Remainder of title | Radiodifudoras 91.7 FM. y 977 FM pertenencia al grupo radiofónico mutivisión / |
| Statement of responsibility, etc | Victor Paver Aguilar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Tijuana, B.C. : |
| Name of publisher, distributor, etc | El autor , |
| Date of publication, distribution, etc | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 63 p. : |
| Other physical details | il. ; |
| Dimensions | 28 cm |
| 500 ## - GENERAL NOTE | |
| General note | Tesis. Lic. en Comunicación.--Universidad Iberoamericana-Tijuana |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Comunicación |
| General subdivision | Tesis |
| -- | Licenciatura |
| 9 (RLIN) | 8165 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Radiofusoras |
| General subdivision | Estudio de casos |
| 9 (RLIN) | 8166 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Tesis |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Tesis (Licenciatura, Posgrado) | Biblioteca Loyola (Tijuana) | Biblioteca Loyola (Tijuana) | Sala principal | 12/02/2013 | XN4 B 2002 2 | T000843 | 12/02/2013 | ej.1 | 12/02/2013 | Tesis | |||||
| Library of Congress Classification | Tesis (Licenciatura, Posgrado) | Biblioteca Loyola (Tijuana) | Biblioteca Loyola (Tijuana) | Sala principal | 12/02/2013 | XN4 B 2002 2 | T000844 | 12/02/2013 | ej.2 | 12/02/2013 | Tesis | |||||
| Library of Congress Classification | Tesis (Licenciatura, Posgrado) | Biblioteca Loyola (Tijuana) | Biblioteca Loyola (Tijuana) | Sala principal | 12/02/2013 | XN4 B 2002 2 | T000845 | 12/02/2013 | ej.3 | 12/02/2013 | Tesis |
