Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01139nam a22003017a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MX-MxUI |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180424210413.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130403s2008 mx aob |r|||| 001 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789702611851 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
MX-MxUI |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| Language code of original and/or intermediate translations of text |
eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.2 |
| Item number |
M3518 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Malhotra, Naresh K. |
| 9 (RLIN) |
9481 |
| 240 00 - UNIFORM TITLE |
|---|
| Uniform title |
<a href="Marketing research [Título original]. Español">Marketing research [Título original]. Español</a> |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Investigación de mercados / |
| Statement of responsibility, etc |
Naresh K. Malhotra ; traducción María Elena Ortiz Salinas ; revisión técnica Marcela Benassini, Edna Salazar, Judith Cavazos Arroyo, Ana Leticia Viesca |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5a. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
México : |
| Name of publisher, distributor, etc |
Pearson Educación, |
| Date of publication, distribution, etc |
2008 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiv, 811 p. : |
| Other physical details |
il., diagrs., mapas, fotos byn ; |
| Dimensions |
27 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Incluye índice |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mercadotecnia |
| General subdivision |
Investigación |
| 9 (RLIN) |
9574 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mercadotecnia |
| General subdivision |
Investigación |
| -- |
Metodología |
| 9 (RLIN) |
9575 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ortiz Salinas, María Elena, |
| Relator term |
traductor |
| 9 (RLIN) |
9576 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Benassini, Marcela |
| 9 (RLIN) |
9577 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Salazar, Edna |
| 9 (RLIN) |
9578 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cavazos Arroyo, Judith |
| 9 (RLIN) |
9579 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Viesca, Ana Leticia |
| 9 (RLIN) |
9580 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Libro |
| Koha issues (borrowed), all copies |
6 |
