Marketing turístico / (Registro nro. 24556)

Detalles MARC
000 -LEADER
fixed length control field	01080nam a22002897a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	MX-MxUI
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20140513180922.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	130405s2011 sp ao \|r\|\|\|\| 000 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788483227404
040 ## - CATALOGING SOURCE
Transcribing agency	MX-MxUI
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title	spa
Language code of original and/or intermediate translations of text	eng
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	TX 911.3
Item number	M3718 2011
240 00 - UNIFORM TITLE
Uniform title	<a href="Marketing for hospitality & tourism [Títutlo original]. Español">Marketing for hospitality & tourism [Títutlo original]. Español</a>
245 00 - TITLE STATEMENT
Title	Marketing turístico /
Statement of responsibility, etc	Philip Kotler, Jesús García de Madariaga Miranda, Javier Flores Zamora, John T. Bowen, James C. Makens
250 ## - EDITION STATEMENT
Edition statement	5a. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Madrid :
Name of publisher, distributor, etc	Pearson Educación,
Date of publication, distribution, etc	2011
300 ## - PHYSICAL DESCRIPTION
Extent	xxvi, 797 p. :
Other physical details	il., fotos col. ;
Dimensions	26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Incluye referencias bibliográficas
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Industria de la hospitalidad
General subdivision	Mercadotecnia
9 (RLIN)	9612
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Turismo
General subdivision	Mercadotecnia
9 (RLIN)	9613
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Kotler, Philip,
Relator term	autor
9 (RLIN)	9614
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	García de Madariaga Miranda, Jesús,
Relator term	autor
9 (RLIN)	9615
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Flores Zamora, Javier,
Relator term	autor
9 (RLIN)	9616
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Bowen, John T.,
Relator term	autor
9 (RLIN)	9617
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Makens, James C.,
Relator term	autor
9 (RLIN)	9618
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Libro

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
		Library of Congress Classification			Acervo general	Biblioteca Loyola (Tijuana)	Biblioteca Loyola (Tijuana)	Sala principal	05/04/2013		TX 911.3 M3718 2011	048964	05/04/2013	ej.1	05/04/2013	Libro