Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01200nam a2200337 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
051545 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MX-MxUI |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190527161710.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120518s2009 sp rb 001 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788498751727 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
051545 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
spa |
| Transcribing agency |
DLC |
| Modifying agency |
UIATIJ |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| Language code of original and/or intermediate translations of text |
eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.12615 |
| Item number |
L56 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lindström, Martin, |
| Dates associated with a name |
1970- |
| Relator term |
autor |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Buyology : |
| Remainder of title |
verdades y mentiras de porqué compramos / |
| Statement of responsibility, etc |
Martin Lindstrom; traducción de Adriana de Hassan |
| 246 10 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Buyology:truth and lies abaut why we buy [Título original] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Primera edición, quinta reimpresión |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Barcelona : |
| Name of publisher, distributor, etc |
Centro de Libros PAPF, S.L.U., |
| Date of publication, distribution, etc |
2016,c2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
219 páginas ; |
| Dimensions |
21 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Neuromarketing. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mercadotecnia |
| General subdivision |
Aspectos psicológicos |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Comportamiento del consumidor |
| General subdivision |
Aspectos psicológicos. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Shopping |
| General subdivision |
Psychological aspects. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Compras |
| General subdivision |
Aspectos psicológicos |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Psychological aspects. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mercadotecnia |
| General subdivision |
Aspectos psicológicos |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hassan, Adriana |
| Relator term |
traductora |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
01 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Libro |
| Koha issues (borrowed), all copies |
3 |
