Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
cam a22 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MX-MxUI |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180223122930.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
040603s20122010sp a b 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788473567176 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UIASF |
| Language of cataloging |
spa |
| Transcribing agency |
MX-MxUI |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.32 |
| Item number |
A45 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Alonso Rivas, Javier. |
| Relator term |
autor |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Comportamiento del consumidor : |
| Remainder of title |
decisiones y estrategia de marketing / |
| Statement of responsibility, etc |
Javier Alonso Rivas, Ildefonso Grande Esteban |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6a. edición revisada y actualizada |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Madrid : |
| Name of publisher, distributor, etc |
ESIC, |
| Date of publication, distribution, etc |
2012, c2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
508 páginas : |
| Other physical details |
ilustraciones (algunas a color.) ; |
| Dimensions |
24 cm. + |
| Accompanying material |
1 disco óptico láser de computadora (4 3/4 in.) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Incluye referencias bibliográficas. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
Licenciatura en Negocios Internacionales |
| 544 0a - LOCATION OF OTHER ARCHIVAL MATERIALS NOTE |
|---|
| Custodian |
Solicitar el disco en el mostrador de Colecciones Especiales. |
| Materials specified |
Dsico óptico. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Comportamiento del consumidor |
| 9 (RLIN) |
4036 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mercadotecnia |
| 9 (RLIN) |
23 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Grande Esteban, Ildefonso |
| Relator term |
autor |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
01 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Libro |
