DigiMarketing : (Registro nro. 28638)
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000 -LEADER | |
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fixed length control field | nam a22 i 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | MX-MxUI |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20180423133442.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 120410s2008 si a rb 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2008297650 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780470822319 (hbk.) |
040 ## - CATALOGING SOURCE | |
Language of cataloging | spa |
Transcribing agency | MX-MxUI |
Modifying agency | MX-MxUI |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF 5415.1265 |
Item number | W47 2008 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Wertime, Kent |
Relator term | autor |
245 10 - TITLE STATEMENT | |
Title | DigiMarketing : |
Remainder of title | the essential guide to new media & digital marketing / |
Statement of responsibility, etc | Kent Wertime and Ian Fenwick. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Singapore ; |
-- | Hoboken, NJ : |
Name of publisher, distributor, etc | John Wiley & Sons (Asia), |
Date of publication, distribution, etc | 2008. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiv, 406 pages : |
Other physical details | illustrations ; |
Dimensions | 24 cm. |
526 ## - STUDY PROGRAM INFORMATION NOTE | |
Program name | Licenciatura en Negocios Internacionales |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Internet marketing. |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Mercadotecnia en Internet |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Social media |
General subdivision | Marketing. |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Medios sociales en línea |
General subdivision | Mercadotecnia |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Strategic planning. |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Planeación estratégica |
9 (RLIN) | 164 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Fenwick, Ian, |
Dates associated with a name | 1949- |
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
a | 01 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Koha item type | Libro |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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Library of Congress Classification | Acervo general | Biblioteca Loyola (Tijuana) | Biblioteca Loyola (Tijuana) | Sala principal | 23/04/2018 | HF 5415.1265 W47 2008 | 053136 | 23/04/2018 | ej.1 | 23/04/2018 | Libro |