Comunicación y estrategia : (Registro nro. 29015)

Detalles MARC
000 -LEADER
fixed length control field	00852nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	MX-MxUI
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20190206185149.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field	ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180706r2017 sp a\|\|\|\| \|\|\|\| 00\| 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788420565798
040 ## - CATALOGING SOURCE
Language of cataloging	spa
Transcribing agency	MX-MxUI
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HD 30.3
Item number	C65 2017
245 00 - TITLE STATEMENT
Title	Comunicación y estrategia :
Remainder of title	casos prácticos en gestión de la reputación /
Statement of responsibility, etc	Ricardo Gómez Díez...[y otros diez]; coordinador, Ricardo Gómez Díez.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Madrid :
Name of publisher, distributor, etc	Pearson Educación,
Date of publication, distribution, etc	2017.
300 ## - PHYSICAL DESCRIPTION
Extent	xviii, 217 páginas :
Other physical details	ilustraciones ;
Dimensions	34 cm.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name	Licenciatura en comunicación
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Comunicación en administración.
9 (RLIN)	9599
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Imagen de la empresa
General subdivision	Estudio de casos.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Comunicación organizacional
General subdivision	Estudio de casos.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Gómez Díez, Ricardo
Relator term	autor
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Libro
Koha issues (borrowed), all copies	2

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Date checked out	Copy number	Price effective from	Koha item type
		Library of Congress Classification			Acervo general	Biblioteca Loyola (Tijuana)	Biblioteca Loyola (Tijuana)	Sala principal	06/07/2018	2	HD 30.3 C65 2017	053222	23/04/2019	06/02/2019	ej.1	06/07/2018	Libro