Marketing management (Registro nro. 5350)

Detalles MARC
000 -LEADER
fixed length control field	00479nam a2200157 a 4500
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 5415.13
Item number	T855 1990
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	002421700X
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Tull, Donald S.
245 ## - TITLE STATEMENT
Title	Marketing management
Statement of responsibility, etc	/ Donald S. Tull ; j. author Lynn R. Kahle
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New York
Name of publisher, distributor, etc	: Macmillan
Date of publication, distribution, etc	, 1990
300 ## - PHYSICAL DESCRIPTION
Extent	xviii, 779 p.
Dimensions	; 27 cm
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	The macmillan series in marketing
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Incluye índice
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Mercadotecnia
General subdivision	- Administración
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Kahle, Lynn

Existencias
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
				Acervo general	Biblioteca Loyola (Tijuana)	Biblioteca Loyola (Tijuana)	Sala principal	21/02/2011		HF 5415.13T855 1990	022764	08/04/2011	ej.1	08/04/2011	Libro