Dirección de mercadotecnia (Registro nro. 7869)

Detalles MARC
000 -LEADER
fixed length control field	00609nam a2200169 a 4500
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 5415.13
Item number	K6418 1996
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9688806765
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip
245 ## - TITLE STATEMENT
Title	Dirección de mercadotecnia
Remainder of title	: análisis, planeación, implementación y control
Statement of responsibility, etc	/ Philip Kotler; Arturo Córdova Just
250 ## - EDITION STATEMENT
Edition statement	8a. ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	México
Name of publisher, distributor, etc	: Prentice-Hall
Date of publication, distribution, etc	, 1996
300 ## - PHYSICAL DESCRIPTION
Extent	xxix, 800 p.
Other physical details	: il.
Dimensions	; 27 cm
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Traducción de: Marketing management: analysis, planning, implementation and control
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Incluye índice
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Mercadotecnia
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Córdova Just, Arturo
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Koha issues (borrowed), all copies	1

Existencias
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Total Renewals	Full call number	Barcode	Date last seen	Date checked out	Copy number	Price effective from	Koha item type	Source of classification or shelving scheme
				Acervo general	Biblioteca Loyola (Tijuana)	Biblioteca Loyola (Tijuana)	Sala principal	21/02/2011	1	1	HF 5415.13K6418 1996	040019	02/05/2017	21/04/2017	ej.2	08/04/2011	Libro
				Acervo general	Biblioteca Loyola (Tijuana)	Biblioteca Loyola (Tijuana)	Sala principal	11/08/2011	6	6	HF 5415.13 K6418 1996	047560	17/07/2014	17/07/2014	ej.3	11/08/2011	Libro	Library of Congress Classification