Investigación de mercados (Registro nro. 8026)

Detalles MARC
000 -LEADER
fixed length control field	00578nam a2200157 a 4500
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 5415.2
Item number	B69 1969
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Boyd, Harper W.
245 ## - TITLE STATEMENT
Title	Investigación de mercados
Remainder of title	: textos y casos
Statement of responsibility, etc	/ Harper W. Boyd , Ralph Westfall ; traducción de Raúl Fernández Suárez
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	México
Name of publisher, distributor, etc	: Uteha
Date of publication, distribution, etc	, 1969
300 ## - PHYSICAL DESCRIPTION
Extent	xx, 858 p.
Other physical details	: tablas
Dimensions	; 22 cm
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Traducción de: Marketing research text and cases
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Mercados, Investigación de
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Mercadotecnia
General subdivision	- Mercados
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Westfall, Ralph
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Fernández Suárez, Raúl

Existencias
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
				Acervo general	Biblioteca Loyola (Tijuana)	Biblioteca Loyola (Tijuana)	Sala principal	21/02/2011		HF 5415.2B69 1969	02296	08/04/2011	ej.1	08/04/2011	Libro