Stanton, William J. Fundamentos de Marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker - México :McGraw-Hill , 1996 - XXIX,885p. :il. ; 25cm. ISBN: 97010008944 Subjects--Topical Terms: Mercadotecnia LC Class. No.: HF 5415 / S7418.1996