Rao, Vithala R. Analysis for strategic marketing / Vithala R. Roa, Joel H. Steckel. - Reading, Mass. : Addison Wesley ; 1998 - xiii, 514p. : ill. ; 23 cm. ISBN: 0321001982 Subjects--Topical Terms: Mercadotecnia LC Class. No.: HF 5415 / R3242 1998