Orsburn, Eve Mayer. Social media for the CEO : the why and ROI of social media for the CEO of today and tomorrow / Eve Mayer Orsburn ; [edited by Rusty Fischer]. - 1st ed. - [Dallas, TX] : Emerging Media Press, c2010. - 162 p. : ill. (some col.) ; 24 cm. ISBN: 9780615393063 (hardback) LCCN: 2010934217 Subjects--Uniform Titles: Facebook (Electronic resource)Twitter.LinkedIn (Electronic resource)YouTube (Electronic resource) Subjects--Topical Terms: Social media.Online social networks. LC Class. No.: HM742 / .O77 2010 Dewey Class. No.: 006.7/54