TY - BOOK AU - Orsburn,Eve Mayer TI - Social media for the CEO: the why and ROI of social media for the CEO of today and tomorrow SN - 9780615393063 (hardback) AV - HM742 .O77 2010 U1 - 006.7/54 23 PY - 2010/// CY - [Dallas, TX] PB - Emerging Media Press KW - Facebook (Electronic resource) KW - Twitter KW - LinkedIn (Electronic resource) KW - YouTube (Electronic resource) KW - Social media KW - Online social networks ER -