Berkman, Harold W. <br/><br/>
Consumer behavior   : concepts and strategies  
/ Harold W. Berkman , Christopher Gilson 
 - 2nd. ed 
 - Boston   : Kent  , 1981 
 - xxiii, 483 p.   : il.   ; 25 cm 
<br/><br/>Incluye índice 
<br/><br/><label>ISBN: </label>0534009573 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumidor --- Conducta<br/>Consumidores 
<br/><br/><label>LC Class. No.: </label>HF 5415.3  / B47 1981