Tull, Donald S. <br/><br/>
Marketing management  
/ Donald S. Tull ; j. author Lynn R. Kahle 
 - New York   : Macmillan  , 1990 
 - xviii, 779 p.   ; 27 cm 
 - The macmillan series in marketing .
<br/><br/>Incluye índice 
<br/><br/><label>ISBN: </label>002421700X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadotecnia --- Administración
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / T855 1990