000			00415nam a2200133 a 4500
050			_aHF 5415 _bR3242 1998
020			_a0321001982
100			_aRao, Vithala R.
245			_aAnalysis for strategic marketing _c/ Vithala R. Roa, Joel H. Steckel.
260			_aReading, Mass. _b: Addison Wesley _c; 1998
300			_axiii, 514p. _b: ill. _c; 23 cm.
650			_aMercadotecnia
700			_aSteckel, Joel H. _e, coaut.
999			_c20254 _d20254