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005 | 20180430143407.0 | ||
008 | 080707s2009 nyua b 001 0 eng | ||
010 | _a 2008030020 | ||
020 | _a9780814410721 | ||
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050 | 0 | 0 |
_aHF5415.1265 _bH37 2009 |
100 | 1 |
_aHarden, Leland. _eautor |
|
245 | 1 | 0 |
_aDigital engagement : _binternet marketing that captures customers and builds intense brand loyalty / _cLeland Harden and Bob Heyman. |
260 |
_aNew York : _bAmerican Management Association, _c2009. |
||
300 |
_axii, 244 pages : _billustrations ; _c24 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
526 | _aLicenciatura en Negocios Internacionales | ||
650 | 0 | _aInternet marketing. | |
650 | 0 | _aBrand loyalty. | |
650 | 0 | _aMercadotecnia por internet | |
700 | 1 |
_aHeyman, Bob, _d1948- _eautor |
|
942 |
_2lcc _cLIBRO |