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008 080707s2009 nyua b 001 0 eng
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020 _a9780814410721
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040 _aDLC
_cMX-MxUI
_dBTCTA
_dBAKER
_dYDXCP
_dC#P
_dBWX
_dCDX
_dVP@
_dDLC
050 0 0 _aHF5415.1265
_bH37 2009
100 1 _aHarden, Leland.
_eautor
245 1 0 _aDigital engagement :
_binternet marketing that captures customers and builds intense brand loyalty /
_cLeland Harden and Bob Heyman.
260 _aNew York :
_bAmerican Management Association,
_c2009.
300 _axii, 244 pages :
_billustrations ;
_c24 cm.
504 _aIncludes bibliographical references and index.
526 _aLicenciatura en Negocios Internacionales
650 0 _aInternet marketing.
650 0 _aBrand loyalty.
650 0 _aMercadotecnia por internet
700 1 _aHeyman, Bob,
_d1948-
_eautor
942 _2lcc
_cLIBRO