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Analysis for strategic marketing

Rao, Vithala R.

Analysis for strategic marketing / Vithala R. Roa, Joel H. Steckel. - Reading, Mass. : Addison Wesley ; 1998 - xiii, 514p. : ill. ; 23 cm.

ISBN: 0321001982

Subjects--Topical Terms:
Mercadotecnia

LC Class. No.: HF 5415 / R3242 1998

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