Analysis for strategic marketing (Registro nro. 20254)
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000 -LEADER | |
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fixed length control field | 00415nam a2200133 a 4500 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF 5415 |
Item number | R3242 1998 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0321001982 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Rao, Vithala R. |
245 ## - TITLE STATEMENT | |
Title | Analysis for strategic marketing |
Statement of responsibility, etc | / Vithala R. Roa, Joel H. Steckel. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Reading, Mass. |
Name of publisher, distributor, etc | : Addison Wesley |
Date of publication, distribution, etc | ; 1998 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiii, 514p. |
Other physical details | : ill. |
Dimensions | ; 23 cm. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Mercadotecnia |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Steckel, Joel H. |
Relator term | , coaut. |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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Acervo general | Biblioteca Loyola (Tijuana) | Biblioteca Loyola (Tijuana) | Sala principal | 07/03/2011 | HF 5415R3242 1998 | 042678 | 11/04/2011 | ej.1 | 11/04/2011 | Libro |