Vista normal Vista MARC Vista ISBD

Harden, Leland.

Digital engagement : internet marketing that captures customers and builds intense brand loyalty / Leland Harden and Bob Heyman. - New York : American Management Association, 2009. - xii, 244 pages : illustrations ; 24 cm.

Includes bibliographical references and index.



ISBN: 9780814410721 0814410723

LCCN: 2008030020

Subjects--Topical Terms:
Internet marketing.
Brand loyalty.
Mercadotecnia por internet

LC Class. No.: HF5415.1265 / H37 2009