Digital engagement : (Registro nro. 28678)

Detalles MARC
000 -LEADER
fixed length control field	cam a22 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field	MX-MxUI
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20180430143407.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	080707s2009 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2008030020
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780814410721
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0814410723
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	MX-MxUI
Modifying agency	BTCTA
--	BAKER
--	YDXCP
--	C#P
--	BWX
--	CDX
--	VP@
--	DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.1265
Item number	H37 2009
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Harden, Leland.
Relator term	autor
245 10 - TITLE STATEMENT
Title	Digital engagement :
Remainder of title	internet marketing that captures customers and builds intense brand loyalty /
Statement of responsibility, etc	Leland Harden and Bob Heyman.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New York :
Name of publisher, distributor, etc	American Management Association,
Date of publication, distribution, etc	2009.
300 ## - PHYSICAL DESCRIPTION
Extent	xii, 244 pages :
Other physical details	illustrations ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references and index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name	Licenciatura en Negocios Internacionales
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Brand loyalty.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Mercadotecnia por internet
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Heyman, Bob,
Dates associated with a name	1948-
Relator term	autor
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Libro

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
		Library of Congress Classification			Acervo general	Biblioteca Loyola (Tijuana)	Biblioteca Loyola (Tijuana)	Sala principal	30/04/2018		HF5415.1265 H37 2009	053177	30/04/2018	ej.1	30/04/2018	Libro