Marketing management strategy and cases
Dalrymple, Douglas J.
Marketing management strategy and cases / Douglas J. Dalrymple [and]Leonard J. Parsons - 4th. ed - New York : John Wiley sons , 1986 - xiii, 925 : il. ; 24 cm
Incluye índice
0471838993
Mercadotecnia --- Administración
Administración --- Mercadotecnia
HF 5415.13 / D32 1986
Marketing management strategy and cases / Douglas J. Dalrymple [and]Leonard J. Parsons - 4th. ed - New York : John Wiley sons , 1986 - xiii, 925 : il. ; 24 cm
Incluye índice
0471838993
Mercadotecnia --- Administración
Administración --- Mercadotecnia
HF 5415.13 / D32 1986