Marketing management strategy and cases (Registro nro. 7888)

Detalles MARC
000 -LEADER
fixed length control field	00550nam a2200169 a 4500
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 5415.13
Item number	D32 1986
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0471838993
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Dalrymple, Douglas J.
245 ## - TITLE STATEMENT
Title	Marketing management strategy and cases
Statement of responsibility, etc	/ Douglas J. Dalrymple [and]Leonard J. Parsons
250 ## - EDITION STATEMENT
Edition statement	4th. ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New York
Name of publisher, distributor, etc	: John Wiley sons
Date of publication, distribution, etc	, 1986
300 ## - PHYSICAL DESCRIPTION
Extent	xiii, 925
Other physical details	: il.
Dimensions	; 24 cm
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Incluye índice
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Mercadotecnia
General subdivision	- Administración
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Administración
General subdivision	- Mercadotecnia
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Parsosn, Leonard J.

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
		Library of Congress Classification			Acervo general	Biblioteca Loyola (Tijuana)	Biblioteca Loyola (Tijuana)	Sala principal	11/08/2011		HF 5415.13 D32 1986	047556	11/08/2011	ej.2	11/08/2011	Libro