Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01287nam a22003137a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MX-MxUI |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190527161720.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130408s2009 mx ao |r|||| 001 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789702615156 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
MX-MxUI |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| Language code of original and/or intermediate translations of text |
eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.122 |
| Item number |
L6818 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lovelock, Christopher, |
| Relator term |
autor |
| 9 (RLIN) |
9660 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing de servicios : |
| Remainder of title |
personal, tecnología y estrategia / |
| Statement of responsibility, etc |
Christopher Lovelock, Jochen Wirtz ; traducción Leticia Esther Pineda Ayala ; revisión técnica Julieta Mercado González, Irma López Espinoza |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6a. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
México : |
| Name of publisher, distributor, etc |
Pearson Educación, |
| Date of publication, distribution, etc |
2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 647 p. : |
| Other physical details |
il., gráficas, fotos byn ; |
| Dimensions |
27 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Incluye índice |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Traducción de la 6a. ed. en inglés |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Incluye referencias bibliográficas |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Profesiones |
| General subdivision |
Mercadotecnia |
| 9 (RLIN) |
9661 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Industrias de servicio |
| General subdivision |
Mercadotecnia |
| 9 (RLIN) |
9662 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wirtz, Jochen, |
| Relator term |
autor |
| 9 (RLIN) |
9663 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pineda Ayala, Leticia Esther, |
| Relator term |
traductor |
| 9 (RLIN) |
9664 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mercado González, Julieta, |
| Relator term |
revisión técnica |
| 9 (RLIN) |
9665 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
López Espinoza, Irma, |
| Relator term |
revisión técnica |
| 9 (RLIN) |
9666 |
| 730 10 - ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Services marketing [Título orignal]. Español |
| 9 (RLIN) |
9792 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Libro |
| Koha issues (borrowed), all copies |
15 |
